A Kerala entrepreneur’s jackfruit startup that’s fighting India’s diabetes ‘pandemic’

Come summer, Indians engage in a unique mango one-upmanship: Alponso or Langda; Ratnagiri or Devgarh Alphonso; Gujarati Kesar or Banarsi Chausa. If you ask me, this kind of mango tribalism is trite. The mango season is short. Eat whatever you can find.

But this is also the season of jackfruit, a fruit far more complex in flavour, and a veritable super food that Indians in its native land love to despise. Jackfruit of course has an exalted status in traditional Tamil literature, alongside banana and mango. Jackfruit can grow prolifically anywhere in peninsular India and the mid-to-lower Gangetic belt, pretty much.

I’ll share a couple of The Plate’s jackfruit stories here.

The first is about James Joseph, an ex-Microsoft executive who found a way to get healthy jackfruit into everyday Indian diet inspired by former Indian President APJ Abdul Kalam’s one-line brief to him.

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Nivedita
Nivedita
20 days ago

So happy to read this! Jackfruit is a super food that is abundantly available in India in summer. Must eat in season! High in vitamin C and on proteins, it can be consumed like a meal in itself!

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