South Asian Futures – Brown Pundits

🪙 What’s in a Name? Mukesh, Not Mukash.

June 5, 2025June 5, 2025X.T.MCaste, China, Civilisation, Culture, Geopolitics, India, Pakistan, X.T.MBaniya, Brad DeLong, Brahmin, Brown billionaires, Capital & Culture, Capitalism, caste, Caste & Class, China, China strategy, civilizational politics, colonial legacy, decoloniality, Geopolitics, Identity, India, Mukesh Ambani, Pakistan, soft power, South Asia, South Asian Futures, The China Question10 Comments

While reading Brad DeLong’s fascinating newsletter on centi-billionaires and political power (I’m going to ignore Elon’s self-imploding stunt), I noticed something that jarred me more than it should have: Mukesh Ambani’s name was misspelled as “Mukash.” A minor slip, perhaps. But it was the only error in a list that included Bernard Arnault, Warren Buffett, and Michael Bloomberg—men whose names command a certain global familiarity.

What does it say that even after spending nearly half a billion dollars on a wedding for his son, India’s wealthiest man doesn’t merit a spellcheck? It says a lot.

🧠 The Chimera of Respect via Capital Continue reading 🪙 What’s in a Name? Mukesh, Not Mukash.