I find Persians of today no different than Indians in their displays of wealth/luxury – it’s a similar display of garish, brash, gaudy, loud, ostentatious behavior. Only difference is that Persians like to mask it with a veneer of European luxury (although some of the Indian elite does the same nowadays) whereas the Indians tend to pull from the pages of Indo-Persianate tradition.

In fact Persian music (techno/EDM music) with its shrieking autotune is far more crass than Indian hip-hop. I have been exposed to both cultures quite intimately and found they are quite similar in this fashion.

And from what I’ve heard, in India, the Parsis are seen as eccentric by the natives, so I don’t think Persianate tradition is about much restraint. Although, I do think other Iranic cultures practice it.

The pre-wedding ceremonies were held in Jamnagar, including vist’s to the animal rescue center, specializing in elephants, that they have set up there.

This type of thing buys them a lot of goodwill in the Hindu community. They have developed their hometown and built animal welfare facilities.

I was also quite surprised how good Anant’s Hindi vocabulary is in interviews and how little English he mixes in compared event to many Bollywood actors whose job it is to be able to deliver Hindu / Urdu dialogue. Again this is a big plus if you want to be viewed favorably by the masses.

For cultural stuff they seem to be more into contemporary Indian arts and entertainment via the Nita Mukesh Ambani Cultural Centre and their IPL team, rather than historic preservation.

I some sense I think of them as being emblematic of 21st century Hindu norms.

An interesting documentary on these new norms…
https://www.youtube.com/watch?v=WaIFRKEtH00

Yes, I have seen it in those Brahmins who are part of the nouveau riche strata.

are Brahmins also opulence inclined?

clogs to clogs in 3 generations?

Speaking of deserts – https://bahaiteachings.org/crossing-the-desert-autobiography-payam-zamani/

That indians have always had a wealthy civilisation; hence out customs shows usage of wealth.

Desert people’s customs show plainliness cause there isn’t much in desert. That it’s the same in Iran is a revelation ………… or is that just restricted to Baha’i ?

All three of Mukesh children are more like Anil, soft and attention hungry. The person who gets the refineries will still last longer than the other two, but i see the next generation of Ambani’s being what Birla’s are today. Old money whose children use their dad’s money for vanity projects like being pop idols and Cricketers.