The Emissary launches (for real)

Our friend Akshar Patel, JUMP: Going Full-Time on The Emissary:

It’s been a long time coming. When I finished university in 2014, I didn’t know what I really wanted to do. From the beginning, I never really enjoyed the usual office 9 to 5 life. Eventually, though, I became domesticated. It was a steadily growing income. It brought stability. Life was chill. But I always wanted more, especially in terms of mental stimulation and passion (I was essentially an Excel monkey for most of my career).

…

I seek to be a barbarian at the gates. Before, I wanted a sprawling organization like Vox or Vice. An alternative mega-media brand. But now, I think the best approach is putting in the work solo and soon constructing a small team to really shake up the landscape, especially considering the blooming leverage of AI. This doesn’t mean a band of barbarians sacking existing media houses. I don’t view the media space as necessarily zero-sum. More Indians, and indeed all humans, are getting online than ever. A massive opportunity opens up as a New India emerges in the world. I want to tell and explore its stories. Indeed, unlike the Great Firewall of China, the Indian internet is relatively free and takes advantage of the tremendous cyber-sea of commerce and content.

He truly does have a unique voice, I’m excited for him.