In present day world, countries need to deal with technology ,social media, smart phone apps and their capacity to foment trouble in their countries by people outside and inside. This can be used very cheaply to organize protests, campaigns & even organize riots.
This begins new era of politics for democracies. The cry of russian meddling has atleast brought up this news to public conscience. It would be interesting to see how both the developed and the developing countries shall react to this. The targeting ads that companies have used can be turned into targeted campaigns, the algorithms used to keep people engaged can be used as well.
With this new big data, it might be possible to test out political slogans everyday, find the perfect slogans, issues both locally and nationally. If ad campaigns are useful, why is it hard to believe that targeted campaigns are not as effective ?.
The use of politics has come only after social media has successfully used ads as a way to generate revenue for themselves. Is this the beginning of the new era of hacking the human minds, both at the level of individuals and at the level of communities?. Can anything be done to arrest this development or control this partially?.
Will govt try to follow the china model and create own online & phone media agencies to control or will they demand right to monitor social media agencies and phones inside their own countries.
Will this hurt the social media companies like twitter or facebook?