Brown PunditsA Deccani miniature of a dancing girl tying her hair, Golconda, about 1700

The Indian Subcontinent Argues with Itself

June Readership Numbers

X.T.M7 July 20261 min read4 comments

In June 2026 Brown Pundits drew just under fifty-four thousand visits (nearly 2,000 visits a day), down about twelve per cent on the month.

The shape of that traffic is more interesting than its size:

  • Five readers in six arrive on a phone.
  • Close to six in ten come directly, by bookmark, habit or feed: they already meant to be here.
  • Organic search brings a further third.
  • Social accounts for one visit in fifteen, all of it from Quora.
  • Four in a thousand now arrive through the AI answer engines.
  • The typical visit lasts a minute and a half and covers just over two pages.

Our most-visited page in search is our notice on Dhurandhar, which sits on the first page of Google for a term several thousand people look up every month. As well as a 2015 piece on Patricia Crone, an old conversation with Edward Luttwak, a note on Rajaji.

Our geographic breakdown is:

🇨🇦 CANADA ████████████████████████ 42%

🇮🇳 INDIA █████████████ 25%

🇺🇸 UNITED STATES ██████ 11%

🇦🇺 AUSTRALIA ████ 8%

🇬🇧 BRITAIN ███ 6%

🌍 OTHER ██ 8%

The numbers say that reader is loyal, numerous, and scattered across continents, which is no small thing to have built.

Co-AdminX.T.MX.T.M is a writer, editor, and investor working between Cambridge and the Persian Gulf.@XerxestheMagian994 posts →

The argument continues

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Anika_H
Anika_H
2 months ago

I’m happy to be from the other 8%, and a 6th generation Indian.

Anika_H
Anika_H
2 months ago
Reply to  X.T.M

Lol, I’m South African…most of our ancestors left India in the late 1800’s. Mine from Bihar & Bengal.

I should have filled in the survey. 🤦🏻‍♀️

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