Brown Pundits: Traffic Report, March 2026

The Dhurandhar effect

Omar Ali’s Dhurandhar review is our highest-traffic page by a distance followed by BB’s Kohrra season 2 review. It ranks 20th on a keyword with 87,000 monthly searches in India alone. A single film review, by one writer, on one streaming title, is pulling 37% of our traffic.

Globally Rooted in the Desisphere

March came in at 43,417 total visits, up 3.52% from February, with the US recovering some share. The geographic split is divided among the Top 5 English speaking countries (the US has captured Pakistan’s market share while the UK has shot up dramatically, Australia and India swapped places), with the curious exception of Canada (maybe the Sikh & Tamil Diaspora there aren’t so interested?).

The true core, repeat readers who return, read across pieces, and sustain the site’s intellectual continuity, sits at approximately 1,000 to 2,000 people.

We seem to be a high-quality search surface with a small, loyal core.

The Comment Boards

The most important number in neither dashboard: 10 to 15 regular commentators. Stricter moderation has cost us volume but returned us signal. That is the right trade. A small, consistent commentator base is valuable, and those 10 to 15 people are the visible tip of the core readership. They anchor the conversation for the thousand or so reading silently behind them.

The quality & popularity of the site is rising in direct proportion to our editorial confidence. There are many things we would have done differently a year ago. That is not a failure; it is how editorial judgment is built, and this has never been our full-time occupation. The most visible marker of that maturity is the decision to move away from Masala threads. The signal-to-noise ratio has improved considerably as a result.