The young entrepreneur from Jharkhand who wants to simplify spiky jackfruit for India

Like most young people born and raised in Jharkhand, Aman Chhabra, 31, was determined to find the escape velocity required to pull out of the state’s dark gravitational forces that could ground even modest ambition.

Being a bright student, he managed to attend Delhi’s prestigious Shriram College of Commerce. Post graduation, when he was expected to become a part of the family business running a hotel in Ramgarh, a town in central Jharkhand, Chhabra chose a career in event management instead.

His small but profitable startup organized flashy weddings for the super-rich in Mumbai and Delhi where A-list artistes performed and fine wine flowed from faucets. But the business couldn’t survive the crippling effect of Covid-19 in 2020. The search for a business idea that could survive such unforeseen shocks, and in sync with his own newfound life-motto of minimalism drove him to seek shelter under the copious, cool canopy of the jackfruit tree.

Chhabra has joined the burgeoning corps of food entrepreneurs that wants to rekindle India’s love for the spiky, smelly, latex-laden sticky jackfruit.

His latest startup Kathalfy, seeks to simplify the consumption of jackfruit, called kathal in Hindi, in the form of ready-to-eat vegan packaged foods such as patties, keema masala, jackfruit makhni and assorted Indian curries.

Read the full story here 

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